Photo by: ryansadawordpress.com; Shaquille O'Neal, a strong force to deal with on and off the court.
By: Lauren Goldstein; Staff Writer
Hollywood, CA- Everyone knows him. Even if you are not an avid basketball spectator, you have heard of Shaquille O’Neal. His shoes are big to fill, on and off the court. The towering center for the Cleveland Cavaliers is renowned worldwide as much for his high scoring game of endorsements as his game of hoops.
His endorsement value has skyrocketed within the last five years. Shaq’s annual off-court income is about $15 million. His annual salary totals about $2.1 million excluding his endorsements. O’Neal has been making great strides in his endorsement career. His face is everywhere: magazine advertisements, billboards, and television commercials.
The Cavaliers center is strong on and off the court. Shaq is often portrayed as the “tough guy.” In his advertisements last year for Comcast, he’s paired up with Ben Stein to exemplify Comcast’s strength and innovativeness. ”It’s hard to” forget his endorsement deal with Burger King in 2002 when he dressed up for each decade that Burger King has been in business. The scenes and costumes were flashy, bright and vibrant.
The end seems nowhere in sight for Shaquille O’Neal, the iconic symbol of American basketball, as he continues to rake in the cash with his larger than life endorsement deals. As his popularity increases, the end is nowhere to be seen. This star will be shining brightly for many more years to come as corporate executives capitalize on his popularity.
No comments:
Post a Comment